Google Analytics Data Overlay

AlertSite provides Google AnalyticsTM data overlay free of charge, as part of the Monitoring Suite core technology. Google Analytics is free from Google. See the Google Analytics Getting Started Guide.

Google Analytics is only available to AlertSite customers who have authorized us to overlay Google Analytics (GA) data with AlertSite monitoring data. This is done by correlating web pages in an existing Google Analytics Account with selected devices in the AlertSite account.

The Google Analytics overlay displays a large number of metrics (see the Supported Google Analytics Metrics table below). For a description of these metrics, go to Dimensions & Metrics Reference.

To integrate Google Analytics data into your AlertSite console:

  • Navigate to Configuration→google_icon.png Google Analytics
  • Enter your Google Analytics login information in STEP 1: Login to your Google Analytics account (if you have multiple Google Analytics accounts, click on the Add Account button to reference your other accounts)
  • Enter the Google Analytics password for the selected account (the password is encrypted - no visible characters or numbers; AlertSite utilizes a secure connection (HTTPS) to send the encrypted password to Google)
  • Click Login; the list of all your Google Analytics profiles for the logged in account will be displayed in STEP 2: Device mapping, with dropdown lists of your AlertSite devices
  • Click the drop-down menu to select any AlertSite devices you want mapped to any of your Analytics Tracking Profiles
  • Click Submit to save your mapping

GA_Setup_with_mapping.png


AlertSite uploads the Google Analytics data and overlays the data on a graph. Customers can see the data only in their own accounts. Devices that have Google Analytics data applied have a google_icon.png icon appearing to the right of the device name on the AlertSite Dashboard.

Device_grid.png


You can click on the icon to display the Google Analytics Setup page. It is also available by clicking the Analytics button on the Account→Manage Account screen.

To see the graph overlay, click the check box to the left of the device name with the GA icon. The graph displays Response Time over Pageviews by default. To select a different secondary (Analytics) metric, click on the "wrench" icon in the upper right of the configuration dialog:

Metrics_list.png


Select the Analytics item you want from the Display Overlay dropdown, for example, Visitors:

Visitors_graph.png


The Google Analytics data will be displayed over the performance data.

You can also display the overlay on a per-location basis by clicking the Show Locations check box. Below is an example with all locations selected:

Show_locations.png


AlertSite access to view customer Google Analytics data combined with AlertSite data is restricted to designated AlertSite employees who have authorized access rights and are under Non-disclosure Agreements.

See also AlertSite Dashboard.

Supported Google Analytics Metrics

The following table shows the list of Google Analytics metrics currently supported by AlertSite:

Metric Dimension Description
Visits Session ga:visits
Visitors Visitor ga:visitors
Pageviews Page Tracking ga:pageviews
Pages/Visit Page Tracking ga:pageviewsPerVisit
Average Time on Site Page Tracking ga:avgTimeOnSite
Bounce Rate - Entrance Page Tracking ga:entranceBounceRate
Bounce Rate - Visit Page Tracking a:visitBounceRate
New visits Visitor ga:newVisits
Unique Pageviews Page Tracking ga:uniquePageviews
Exit Page Tracking ga:exits
Goal Conversion Rate All Goal ga:goalConversionRateAll
Total Goal Value All Goal ga:goalValueAll
Goal Completions All Goal ga:goalCompletionsAll
Goal Abandonment Rate All Goal ga:goalAbandonsAll
Transactions Ecommerce ga:transactions
Average Order Value Ecommerce ga:revenuePerTransaction
Quantity of Purchase Items Ecommerce ga:transactions
Total Transaction Revenue Ecommerce ga:transactionRevenue
Unique Purchases Ecommerce ga:uniquePurchases
Product Revenue Ecommerce ga:itemRevenue
Average Revenue per Item Ecommerce ga:revenuePerItem
Average Items Ecommerce ga:itemsPerPurchase
Total Amount of Tax Ecommerce ga:transactionTax
Total Shipping Cost Ecommerce ga:transactionShipping

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